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Associate Insight and Strategy Director - Quantitative / Mixed Methods


The Good Side

Type of Job

Permanent Contract


Mare St, London E8, UK



Published Date

10 March 2022

About the company

The Good Side is an insight, strategy and ideas studio, based in London and working worldwide.
We unpack cultural complexity and set fresh directions.
We humanise audiences and navigate business and social challenges.
We craft strategies and stories for impact.
We are plugged into change at ground level, worldwide.
We take inspiration from ethnography, social sciences, human centred design, behavioural science
and documentary methods to approach social and cultural issues.
We work with leading and emerging organisations to understand the world and make good things
Our clients include Apple, Save The Children, Instagram, Human Dignity Trust and Movember

About the role

What we are seeking

Smart, energetic and experienced quant or mixed methods researchers with a passion for
exploring diverse data sources, quantitative research innovation and cultural change. We're
passionate about mixed and inventive methods and deep cultural insight, alongside more
conventional quantitative techniques, and having an understanding of brand or comms strategy
would be super helpful. This role would suit somebody with an interest in cultural change, social
innovation and technology. At this level we also expect strong project and people management
experience as standard.
Although some of our quant work is quite traditional, we are always looking to innovate, so a
passion for fresh thinking is vital. All of our quant work is part of wider projects incorporating other
methods, so an interest in breaking down those persistent quant-qual silos is something we value.
We're a small and highly committed team, and The Good Side is a very hands-on environment. We
all wear many hats on every a project, so flexibility, mucking in, and a passion to collaborate are
essential characteristics of Good Siders. This role and our company culture won’t suit people
looking for a simple life, or those who work best left to their own devices. We can’t offer the stature
and structures of a big networked agency; instead we offer a huge opportunity to grow as we do,
to work with leading client organisations on the most interesting briefs, to make your mark on
projects and research approaches, and to learn from a range of complementary skill sets.


About you and the role
What you’ll bring technically
Minimum of six years’ experience in a quantitative insight role
Flair for working on culturally focused, exploratory briefs, tackling complex questions
A good academic degree (2:1 or above)
Experience communicating directly with clients
Strong experience designing and delivering quantitative fieldwork and data analysis across
multiple markets
Working knowledge of Keynote (or a willingness to learn rapidly)
Totally comfortable with technology, passionate about its potential and with a keenness to
learn new platforms and ways of deriving insight
Permission to work in the UK
What you’ll offer personally
Resourceful, and proactive in problem solving
Articulate, passionate and creative
Motivated, driven and willing to get stuck in, or to work independently where necessary
Full of energy and a sense of humour
Excited to work across project management, research design, and content creation
Confident and personable - a people person who likes working as part of a team
Passionate about culture and cultural diversity

Apply Now


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