top of page


Updated: Mar 16, 2021

The MRS Impact conference is taking place next week and the line up of speakers is the most diverse it has ever been! Celebrating this diversity we have listed in this blog some of the sessions lead by ethnic Market Research professionals and the sessions around Diversity and Inclusion that we highly recommend!

CORe will be represented by our very own Theo Francis and MRS have kindly offered all of our CORe members a chance to book themselves tickets at the MRS Members cost, £300 including VAT.

If you haven't already got yourself a ticket to the 3 day event, then this is your chance to. To make use of this offer please email

Here are the sessions to be looking out for:

DAY 1 – 16 MARCH

10:50 The Impact Magazine Debate

The long and short of it: From in-the-moment insight to long-term

Never has it been so important for organisations to have access to timely, reliable insight about their customers and consumers in general. However, there is a fine balance to be struck between gathering in-the-moment data to stay close to customers now, and understanding longer-term trends to build resilience for the future, ­as highlighted by Covid-19. How can research suppliers help organisations with this ­– what are they looking for?

Chair: Katie McQuater, Editor, Impact and Research Live


Dr Parves Khan, Global Research and Insight Director, Pearson

Elaine Rodrigo, Chief Insights & Analytics Officer, Reckitt Benckiser

Tim Warner, UK Exec Lead for Insights, Data, Business Intelligence & Advanced Analytics, PepsiCo


11:50 DEBATE - Rewriting His-Story: Do we need to invent a new language to speak to male consumers in 2021?

It has never been a stranger time to be a man. Conflicting messages abound; be a good man, be masculine, reject masculinity, redefine masculinity. For brands speak to men, it’s not just about navigating this mess, it’s about cutting through it. This debate will draw insights from some of the most taboo-breaking categories to ask: how should we really be talking to male consumers in 2021?

Chair: Hannah Marcus, Strategist,


Will de Groot’s, Founder and Cultural Strategist, MEND

Sherrell Honoré, Consumer Insights Manager, Durex, RB

Abigail Mliner, Marketing and Sales Manager, Make Love not Porn


13.30 DEBATE - The future can’t wait: The next generation on entrepreneurship, diversity and a new recipe for data

What is necessary in research right now? Young researchers are the leaders of the future and are often asked