MRS IMPACT 2021 – NEXT WEEK!
Updated: Mar 16, 2021
The MRS Impact conference is taking place next week and the line up of speakers is the most diverse it has ever been! Celebrating this diversity we have listed in this blog some of the sessions lead by ethnic Market Research professionals and the sessions around Diversity and Inclusion that we highly recommend!
CORe will be represented by our very own Theo Francis and MRS have kindly offered all of our CORe members a chance to book themselves tickets at the MRS Members cost, £300 including VAT.
If you haven't already got yourself a ticket to the 3 day event, then this is your chance to. To make use of this offer please email kulvir.dhillon@mrs.org.uk.
Here are the sessions to be looking out for:
DAY 1 – 16 MARCH
10:50 The Impact Magazine Debate
The long and short of it: From in-the-moment insight to long-term
Never has it been so important for organisations to have access to timely, reliable insight about their customers and consumers in general. However, there is a fine balance to be struck between gathering in-the-moment data to stay close to customers now, and understanding longer-term trends to build resilience for the future, as highlighted by Covid-19. How can research suppliers help organisations with this – what are they looking for?
Chair: Katie McQuater, Editor, Impact and Research Live
Panel:
Dr Parves Khan, Global Research and Insight Director, Pearson
Elaine Rodrigo, Chief Insights & Analytics Officer, Reckitt Benckiser
Tim Warner, UK Exec Lead for Insights, Data, Business Intelligence & Advanced Analytics, PepsiCo
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11:50 DEBATE - Rewriting His-Story: Do we need to invent a new language to speak to male consumers in 2021?
It has never been a stranger time to be a man. Conflicting messages abound; be a good man, be masculine, reject masculinity, redefine masculinity. For brands speak to men, it’s not just about navigating this mess, it’s about cutting through it. This debate will draw insights from some of the most taboo-breaking categories to ask: how should we really be talking to male consumers in 2021?
Chair: Hannah Marcus, Strategist, Discover.ai
Panel:
Will de Groot’s, Founder and Cultural Strategist, MEND
Sherrell Honoré, Consumer Insights Manager, Durex, RB
Abigail Mliner, Marketing and Sales Manager, Make Love not Porn
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13.30 DEBATE - The future can’t wait: The next generation on entrepreneurship, diversity and a new recipe for data
What is necessary in research right now? Young researchers are the leaders of the future and are often asked