NEW GENERATION: HOW TO REACH OUT TO YOUNG RESEARCHERS

Article by Liam Kay


UK – Market research businesses should avoid focusing on academic qualifications when recruiting and try to make the industry more accessible to those from diverse backgrounds, a young researchers panel at MRS Impact 2021 has said.



The panel, chaired by Jennifer Roberton, managing director of Respondi, also discussed imposter syndrome and how important it was for senior members of the industry to be candid about the mistakes they made earlier in their careers.

The panel featured Theo Francis, founder and director of GuineaPig Fieldwork and co-founder and director at Colour of Research; Chloe Bartlem, research manager and associate partner at Razor Research; and Amanda Hammond, commercial research executive at ITV.

Francis said that he believes there is too much of an ‘Oxbridge’ culture in market research, and there needed to be steps to move away from that.


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