Applying Principles of Diversity and Inclusion to Market Research Work
Theo Francis, co-founder of Colour of Research (CORe) and ICG member and will be hosting an ICG webinar discussing the key principles, for better inclusion and diversity within market research work. He will be discussing;
The origin of CORe – Who we are and why it came to be
Key CORe initiatives – What we are doing to bring about more ethnic diversity in the research industry
Breaking down BAME – Why the term is so problematic
Redefining Nat-Rep – Demonstrating the pitfalls of traditional nat-rep sampling
Empathy vs Sympathy – Why the diversity of research teams' matters
Normalizing the conversation – Making race no longer a taboo subject.